Font and Frock: What’s in a Name?

What are your favourite words?

I love serendipitous, melancholy, and fortuitous.

Adamantine, sliver, and succor.

And, oh, perhaps a hundred others. They inevitably change with the finesse or jolt of a passing mood.

Words are surprising things, the way that they latch hold of our imaginations.

Some visit but a moment; others stay for a lifetime.

At the top of my list?

FROCK.

Always.

Aside from its dictionary definition(s), and the fact that it is fun to say, the word conjures up, for me, a kaleidoscope of vivid images that have less to do with fact, and more to do with feeling.

Frock is bold, artistic, spirited, rebellious, chic, and imaginative. It is, in short, the heart of this endeavor.

What of the front half of the name?

 Font is the foundation upon which everything is built.

It embraces my love of language, of writing, of communication.

Font is a wonderful word in its own right.

Together, they represent everything that I hope to accomplish with this blog.

❤ Maedez

Next Time: A Brief History of Font and Frock

Official Launch Date

Font and Frock officially launches the week of 18 January 2015.

In the meantime, there are plenty of lovely photos to scroll through on the sidebar.

You are also welcome to check out our sister blog, A Small Press Life.

Mabel hopes to see you soon:

 

Mabel Normand

Mabel Normand in Peck’s Bad Girl, 1918

❤ Maedez